Workato

Workato is an automation and orchestration platform designed to connect applications, data sources, and workflows across an organization. In practice that means sequencing calls, emails and tasks so reps work a list instead of guessing.

Who is it for? Mostly outbound sales teams. They also list Cloud Computing, Data Integration, Marketing Automation and Sales Automation, so expect those to show up in the feature set. They are a large team, 501 to 1,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Workato is based in Mountain View, California and around since 2013. More on workato.com.

Our checklist for this category: deliverability tooling, dialer quality, and seat minimums. Get the renewal terms in writing before the first invoice.

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