Wizaly

Wizaly is a ad management product. Marketing attribution platform. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising and Analytics. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Wizaly is based in Paris, Ile-de-France and founded in 2014. More on wizaly.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with Wizaly, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.