Wishful

Wishful is a software platform connecting B2B sales and marketing teams that easily send gifts at various stages. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Marketing and Sales. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Wishful is based in Charlotte, North Carolina. More on gowishful.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

If you have worked with Wishful, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.