Winedrip

Winedrip is a web-based platform that provides software solutions for mobile marketing. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, App Marketing, Mobile and Wine And Spirits, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Winedrip is based in New York, New York. Their site is winedrip.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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