Wildebeest

Here is Wildebeest in plain terms. An innovation partner for creative brands. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Mobile Apps, Web Design and Web Development. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Wildebeest is based in Marina Del Rey, California and around since 2014. You can read more at wildebee.st.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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