Waymark (formerly Stik)

Grow your business with anyone-can-edit video from Waymark. That is the short version of Waymark (formerly Stik). In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising, Artificial Intelligence (AI), Digital Marketing and Video. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Waymark (formerly Stik) is based in Detroit, Michigan. You can read more at waymark.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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