Way

Here is Way in plain terms. The all in one experiential platform. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Brand Marketing, so expect those to show up in the feature set. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Way is based in Austin, Texas. Their site is way.co.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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