Waterfall

Waterfall Mobile develops web-based software products for mobile campaign and emergency notification management. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising, App Marketing and Marketing. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Waterfall is based in San Francisco, California and founded in 2005. More on waterfall.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Waterfall, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.