Waterfall Credit
Waterfall is a platform that allows retailers to get multiple financing options for their customers in seconds
Overview
Waterfall is a platform that allows retailers to get multiple financing options for their customers in seconds. Put simply, it is about accepting cards, bank transfers and wallets online or in person.
It makes the most sense for any business that takes money. They also list FinTech, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.
Waterfall Credit is based in Ann Arbor, Michigan and founded in 2023. Their site is waterfall.credit.
Before you commit, look at rates, payout timing, chargeback handling, and developer tools. A short pilot with your real data tells you more than any demo.
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