WarmUp

WarmUp is a developer and operator of customer advocacy platform designed to turn customers into spokespeople for brands. The job it does: turning site visitors and form fills into contacts you can actually follow up with.

Who is it for? Mostly marketing and sales teams. They also list Digital Media, Lead Generation and Sales, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

WarmUp is based in Indianapolis, Indiana. More on sendwarmup.com.

Things worth asking about: how leads flow into your CRM and what happens to duplicates. Get the renewal terms in writing before the first invoice.

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