Vyrtical

Vyrtical is a digital company that equips businesses to save time, manage budgets, attract new customers, and achieve online growth. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Vyrtical is based in Atlanta, Georgia and founded in 2019. More on vyrtical.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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