Visual IQ

Visual IQ, an independent provider of multi-touch attribution. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Advertising, Analytics, Data Visualization, Marketing and Marketing Automation. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Visual IQ is based in Needham, Massachusetts. More on marketingeffectiveness.nielsen.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

If you have worked with Visual IQ, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.