Vana

Here is Vana in plain terms. Leading recommendation engine and compliant marketing platform for the legal cannabis and CBD industry. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Cannabis, Digital Marketing, Digital Media and E-Commerce, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Vana is based in Los Angeles, California and founded in 2017. You can read more at govana.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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