UTM Smart Manager

UTM Smart Manager provides governed UTM and Adobe CID builders, a UTM library, and KPI analytics for digital marketing teams. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Alongside the main category they mention Advertising Platforms, Analytics, Business Intelligence, Digital Marketing and Marketing Automation.

UTM Smart Manager is based in Nashville, Tennessee. Their site is utmsmartmanager.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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