Upward Labs

Here is Upward Labs in plain terms. Brand ambassador management SaaS. In practice that means scheduling posts, replying to comments and reporting across networks.

It makes the most sense for social and community managers. They also list Brand Marketing and Social Media Marketing, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Upward Labs is based in Waltham, Massachusetts and founded in 2012. You can read more at upwardlabs.com.

Things worth asking about: which networks are supported and whether approvals are built in. Ask for a trial on your own data, not a canned demo.

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