Upsynergy

Upsynergy is a software company that provides a gateway for Asian manufacturers to market their products in the United States. In practice that means running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Legal, Marketing and Risk Management, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Upsynergy is based in Newark, California. More on upsynergy.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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