Upland Qvidian

Upland Localytics is a mobile engagement platform for mobile and web apps. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Analytics and Mobile, so expect those to show up in the feature set. As a large product team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Upland Qvidian is based in Austin, Texas and founded in 1999. You can read more at uplandsoftware.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Upland Qvidian, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.