UpdatePower

UpdatePower specializes in business intelligence, automated lead generation, market consulting and company indexing solutions. In practice that means turning site visitors and form fills into contacts you can actually follow up with.

It makes the most sense for marketing and sales teams. They also list Business Intelligence and Lead Generation, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

UpdatePower is based in Campbell, California and around since 1997. Their site is updatepower.com.

Things worth asking about: how leads flow into your CRM and what happens to duplicates. Ask for a trial on your own data, not a canned demo.

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