Upcraft

Upcraft works in lead capture, which is about turning site visitors and form fills into contacts you can actually follow up with. They have not published a longer description, so we lean on what their category usually involves.

It makes the most sense for marketing and sales teams. Alongside the main category they mention Artificial Intelligence (AI), Generative AI and Lead Generation.

Upcraft is based in Chicago, Illinois. Their site is upcraft.ai.

Things worth asking about: how leads flow into your CRM and what happens to duplicates. Get the renewal terms in writing before the first invoice.

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