Unific

Unific is helping retailers grow by attracting, converting and retaining customers. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Consumer, Customer Service, E-Commerce and Retail. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Unific is based in Cleveland, Ohio. You can read more at unific.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Unific, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.