Unica

Unica offers enterprise marketing management and cloud-based marketing solutions to companies and different industries. The job it does: turning site visitors and form fills into contacts you can actually follow up with.

Who is it for? Mostly marketing and sales teams. Alongside the main category they mention Lead Generation and Marketing Automation. They are a very large team, 5,000+ people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Unica is based in Waltham, Massachusetts and founded in 1992. You can read more at unica.com.

Things worth asking about: how leads flow into your CRM and what happens to duplicates. A short pilot with your real data tells you more than any demo.

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