Underscore Marketing

Underscore Marketing is a ad management product. We perform that evaluation with rigor and focus, combining the latest in data-driven ad technology with human-led insight. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, Artificial Intelligence (AI), Electronics and Marketing. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Underscore Marketing is based in New York, New York and founded in 2002. Their site is underscoremarketing.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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