TVDataNow
saaS, Measurement Platform, CTV advertising, OTT advertising
Overview
TVDataNow is a ad management product. SaaS, Measurement Platform, CTV advertising, OTT advertising. In practice that means planning, buying and reporting on paid ads across channels.
The natural audience is performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.
TVDataNow is based in San Francisco, California. More on tvdatanow.co.
Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.
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