TrueLens

TrueLens is a CRM platform providing Socialgraphic insights into customers, enabling brands to increase ROI and revenue. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Analytics and Marketing, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

TrueLens is based in Cambridge, Massachusetts. You can read more at truelens.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

The facts above come from public company records. The score will come from people like you. Used TrueLens? Rate it.