Tru Optik

Tru Optik is the Only Audience Measurement and Data Management Platform Built for OTT. In practice that means scheduling posts, replying to comments and reporting across networks.

It makes the most sense for social and community managers. They also list Ad Targeting, Advertising, Analytics, Big Data and Data Management, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Tru Optik is based in Stamford, Connecticut and around since 2013. You can read more at truoptik.com.

Things worth asking about: which networks are supported and whether approvals are built in. A short pilot with your real data tells you more than any demo.

Nobody has reviewed Tru Optik on Revaw yet. If you use it, your rating goes first, and it takes about twenty seconds.