Trooval

Trooval works in ad management, which is about planning, buying and reporting on paid ads across channels. They have not published a longer description, so we lean on what their category usually involves.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, Artificial Intelligence (AI), Business Intelligence and Marketing.

Trooval is based in Henderson, Nevada. More on troovalinc.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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