trait

trait offers an online marketing and brand identification and management platform. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Brand Marketing, Consulting and Mobile. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

trait is based in Cleveland, Ohio and founded in 2004. More on traitstudio.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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