Trackur

Trackur is a social media monitoring tool for companies and PR professionals to study consumer opinions about their brands. In practice that means scheduling posts, replying to comments and reporting across networks.

It makes the most sense for social and community managers. Alongside the main category they mention Reputation, Social Media and Social Media Management. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Trackur is based in Raleigh, North Carolina. Their site is andybeal.com.

Before you commit, look at which networks are supported and whether approvals are built in. Get the renewal terms in writing before the first invoice.

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