TONE

TONE is a ad management product. Audio barcoding for multiple marketing channels, mobile devices and platforms. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, iOS, Marketing and Mobile. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

TONE is based in Las Vegas, Nevada and around since 2013. Their site is thetoneknows.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

The facts above come from public company records. The score will come from people like you. Used TONE? Rate it.