The Trade Desk

The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Digital Media, Mobile, Native Advertising and Social. As a large product team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

The Trade Desk is based in Ventura, California and founded in 2009. You can read more at thetradedesk.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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