The SoftEdge

Here is The SoftEdge in plain terms. Soft Edge is a company that provides software for government relations and online advocacy. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Government and Marketing, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

The SoftEdge is based in Mclean, Virginia and founded in 1990. Their site is thesoftedge.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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