The NextGen Marketing Group

NextGen Marketing provides cloud-based digital marketing and product resources to companies spanning multiple industries. That is the short version of The NextGen Marketing Group. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising and Robotics, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

The NextGen Marketing Group is based in Iowa City, Iowa. More on nextgenmktg.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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