The Generalist

The Generalist is a custom software development company. Learn what matters in tech and venture capital. The job it does: building software for you when nothing off the shelf fits.

The natural audience is companies with a specific process to automate. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

The Generalist is based in Brooklyn, New York and around since 2019. Their site is readthegeneralist.com.

Our checklist for this category: portfolio relevance, who owns the code, and how they handle changes. Get the renewal terms in writing before the first invoice.

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