The Fluid App

The Fluid App is a digital company that creates custom apps for television and mobile, as well as websites and web embeds. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. Alongside the main category they mention Digital Marketing, Mobile Apps, Social Network, Web Development and Web Hosting. As a small company team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

The Fluid App is based in Dallas, Texas. Their site is thefluidapp.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

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