The DNALAB

The DNALAB works in business intelligence, which is about turning data into dashboards and reports people actually read. They have not published a longer description, so we lean on what their category usually involves.

The natural audience is analysts and leadership teams. They also list Analytics, Consulting and Predictive Analytics, so expect those to show up in the feature set.

The DNALAB is based in New York, New York. Their site is thednalab.com.

Our checklist for this category: data connectors, modeling layer, and viewer pricing. A short pilot with your real data tells you more than any demo.

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