The Backpackster

Here is The Backpackster in plain terms. The World's first walking ad network, powered by people. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising and Hardware. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

The Backpackster is based in San Diego, California. Their site is thebackpackster.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with The Backpackster, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.