The ASO Project

The ASO Project offers App Store Optimization solutions for some of the world's leading apps. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, App Marketing, Mobile Advertising and Mobile Apps. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

The ASO Project is based in Chicago, Illinois and around since 2014. More on theasoproject.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with The ASO Project, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.