Tealium

Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, marketing, and segment targeting. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Related areas on their profile: Analytics, Data Integration, Developer APIs and Marketing. They are a large team, 501 to 1,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Tealium is based in San Diego, California and founded in 2008. More on tealium.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with Tealium, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.