Tatari

Tatari is a data & analytics company focused on buying and measuring advertising across linear and streaming TV. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, Media and Entertainment and TV. As a mid-sized product team themselves (201 to 500 people), they tend to serve customers of a similar scale best.

Tatari is based in San Francisco, California. More on tatari.tv.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Tatari, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.