Taboola

Taboola is an AI-powered content discovery platform that connects people with content on the web that suits their interests. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Advertising Platforms, Artificial Intelligence (AI), Content Discovery and Content Marketing. As a large product team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Taboola is based in New York, New York and founded in 2007. You can read more at taboola.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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