Swirl Networks

Swirl Networks is an in-store mobile marketing platform that helps retailers attract consumers while they shop in retail stores. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Developer Tools, Location Based Services, Mobile and Retail. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Swirl Networks is based in Boston, Massachusetts and around since 2011. You can read more at swirl.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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