Stride

Stride manufactures and sells office products, enabling users to manage their sales processes in an easy-to-use interface. The job it does: keeping every contact, deal and follow-up in one place so nothing slips.

The natural audience is sales teams and founders who are tired of spreadsheets. They also list Collaboration, CRM and iOS, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Stride is based in Seattle, Washington and founded in 2012. More on strideapp.com.

Before you commit, look at pipeline stages, email sync, mobile app, and what reporting costs extra. Ask for a trial on your own data, not a canned demo.

If you have worked with Stride, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.