STORYSOFT

Here is STORYSOFT in plain terms. Marketing technology company. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

STORYSOFT is based in Indianapolis, Indiana and founded in 2020. Their site is storysoft.io.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with STORYSOFT, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.