Store Activity

Store Activity helps FMCG brands to monitor the deployment at the point of sale merchandising and competing actions. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, E-Commerce, Point of Sale and Retail, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Store Activity is based in Independence, Kansas. You can read more at storeactivity.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

The facts above come from public company records. The score will come from people like you. Used Store Activity? Rate it.