StepsAway

StepsAway is a marketing automation product. SA has a cloud-based platform that enables retailers to create and send promotions to smartphones over any mall guest Wi-Fi network. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Hospitality, Marketing, Mobile, Retail and Wireless. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

StepsAway is based in North Hollywood, California and around since 2012. Their site is stepsaway.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

The facts above come from public company records. The score will come from people like you. Used StepsAway? Rate it.