Standard Information Inc.

Standard Information is a distribution platform on the market and sets a new standard for lead distribution, tracking, and management. Put simply, it is about running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Home Services, Information Services, Insurance and Marketing, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Standard Information Inc. is based in New York, New York. You can read more at standardinformation.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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