SplitMetrics

SplitMetrics, an Apple Search Ads Partner, is a global software company offering an ecosystem of products and services for app growth. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. They also list A/B Testing, Advertising, App Marketing, Creative Agency and Mobile Advertising, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

SplitMetrics is based in Wilmington, Delaware. Their site is splitmetrics.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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