Spitfire

Spitfire Inc. provides SmartScanTM, an online tool for assessing and improving communication strategies. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Brand Marketing and Creative Agency, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Spitfire is based in San Francisco, California. More on spitfiresmartscan.org.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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