Specter

Specter provides IT consulting, software development, and digital marketing services. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. Alongside the main category they mention Digital Marketing, InsurTech and Web Development. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Specter is based in Auburn, California. You can read more at spectertech.io.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

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