Sparked

Here is Sparked in plain terms. Reduce churn with predictive analytics. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Analytics, Big Data, Machine Learning, Marketing Automation and Predictive Analytics. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Sparked is based in San Francisco, California and founded in 2009. More on sparked.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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